Marketing & Communications ExperienceSt. George's School • Communications Officer • July 2009 - present
• Maintained the entire school website, including adding new pages, changes to existing material, and new content development.
• Stewarded the transition of the existing website to a new Content Management System
• Designed a concept for a new school website, which launched in October 2010 and has recently been nominated for the Council for Advancement and Support of Education (CASE) Circle of Excellence awards, and was a 2011 Winner in the Communicator Awards of Distriction, in the Interactive category.
• Developed a Social Media strategy, including plans for livestreaming of school events, a significant blog presence, and Twitter and Facebook accounts, allowing the school community to be more involved in the events at the school on a daily basis, and to communicate with the school on a two-way basis.
iZ Technology Corporation • Marketing Coordinator • May 2008-February 2009
• Responsible for the entire marketing process including budgeting, product launch planning, advertisement design (Photoshop and Flash), media buying, tradeshow planning (including the initial budget, booth design, shipping coordination, media events, and lead management after the event), website maintenance and copywriting (PHP and Dreamweaver), press releases, and media review coordination.
Genesis Vizeum • Media Buying Intern • March 2008-May 2008
• Fulfilled all the duties of a Junior Media Buyer including print, radio, and television booking, contract checking, and media option research and recommendations.
Rowing British Columbia • Communications/Event Management • June 2007-February 2008
• Developed Marketing Communications plan, including recommendations on advertising, publicity, and a visual identity re-branding.
• Acted as Media Liaison for the 2007 Canadian Open Masters Rowing Championships. The event attracted over 500 athletes, and gathered press attention locally, nationally, and internationally.
